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Five things every marketer should be thankful

Once a year we all sit down at the dinner table and express our gratitude and appreciation… for the food, the friends, the family, the abundance. You might want to do the same thing at work once in a while. As business people, it’s easy to forget the stuff we should be thankful for in […]

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B2B Marketers: Think More Like Brand Marketers

I wanted a glimpse into the future of B2B marketing. I know what you’re thinking, “When it comes to marketing isn’t B2B different than B2C?” There’s no question pitching technology software is worlds apart from promoting laundry detergent. The B2B buying process is far more complex and involves a number of decision makers. On the […]

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Getting Small Businesses Involved in Social Media

Well, extra time (possibly the biggest barrier), money (but really not much) and people. With social media being so time intensive, and best results coming from directly being involved, the barriers to entry get higher as a business gets smaller, but not insurmountable for those willing to put in the time, especially since it can […]

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What is “BRAND STRATEGY”?

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Brand Positioning Strategy

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Branding Advantages

A strong brand offers many advantages : Enhances Product Recognition – Brands provide multiple sensory stimuli to enhance customer recognition. For example, a brand can be visually recognizable from its packaging, logo, shape, etc. It can also be recognizable via sound, such as hearing the name on a radio advertisement or talking with someone who […]

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