• 2010

    About Us

BrandWood focus on comprehensive branding, advertising and communications solutions for the enrichment of the brand. We brainstorm for out of the box ideas and incorporate them to provide you the results that are strategic, impact and successful. 360 degree matrix of approach provides the enrichment to the brand

Wood is a porous and fibrous structural tissue found in the stems and roots of trees Taking the essence of wood; BrandWood, A Brand architecture enrich the brand through the matrix of Product marketing, Pricing Distribution, Service Retail, Brand management, Brand licensing, marketing Ethics & Effectiveness, Segmentation, Strategy, Activation Management, Social marketing Identity, Digital marketing, Advertising, Underwriting spot, Direct marketing, Product placement, Propaganda, Publicity, Sales promotion, Loyalty marketing, Mobile marketing, On-hold messaging Apart from the matrix BrandWood focus on comprehensive branding, advertising and communications solutions for the enrichment of the brand. We brainstorm for out of the box ideas and incorporate them to provide you the results that are strategic, impact and successful.

Services

We understand that everybody has their unique strengths and we put that knowledge to use by assembling the most efficient team possible for your project. You know your business better than anyone. Your insights, combined with our skills and creativity, will result in branding and marketing that truly stand out. We’re ready to get started. We commit to deliver the brand engagement through our matrix

Expertise

Behavioral Segmentation

Targeting

Positioning

Brand Tracking

Brand Research

Brand Strategy

Brand Licensing

Brand Education

Blog

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Five things every marketer should be thankful

Once a year we all sit down at the dinner table and express our gratitude and appreciation… for the food, the friends, the family, the abundance. You might want to do the same thing at work once in a while. As business people, it’s easy to forget the stuff we should be thankful for in […]

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B2B Marketers: Think More Like Brand Marketers

I wanted a glimpse into the future of B2B marketing. I know what you’re thinking, “When it comes to marketing isn’t B2B different than B2C?” There’s no question pitching technology software is worlds apart from promoting laundry detergent. The B2B buying process is far more complex and involves a number of decision makers. On the […]

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Getting Small Businesses Involved in Social Media

Well, extra time (possibly the biggest barrier), money (but really not much) and people. With social media being so time intensive, and best results coming from directly being involved, the barriers to entry get higher as a business gets smaller, but not insurmountable for those willing to put in the time, especially since it can […]

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What is “BRAND STRATEGY”?

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Brand Positioning Strategy

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Branding Advantages

A strong brand offers many advantages : Enhances Product Recognition – Brands provide multiple sensory stimuli to enhance customer recognition. For example, a brand can be visually recognizable from its packaging, logo, shape, etc. It can also be recognizable via sound, such as hearing the name on a radio advertisement or talking with someone who […]

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